Our story

...where it all began

"At Adaptology, our mission is to help everyone have healthy skin" 

I'm Laura Rudoe, the product designer and creator of Adaptology. I suffered from cystic acne for more than 15 years. I was inspired to help create Adaptology to help others solve their skin problems and support them in their journey towards better skin health and greater skin confidence. 

I've been working in skin care since 2005 and my role is to look at the science behind natural actives to find the most effective ingredients available to solve skin problems. Together with my team of expert formulators we blend these into organic and natural bases designed to support skin health and avoid skin irritation.

over 10 years of research later...

Over 10 years of research and development looking for the most effective naturals, I spotted an interesting pattern: the most effective natural actives I could find were adaptogens - plants that thrive and have evolved over thousands of years in deserts, oceans, rainforests, the arctic and high altitudes. 

Their resilience to overcome extreme conditions is the secret we’ve harnessed to help your skin thrive too.