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our privacy policy

PRIVACY

PRIVACY POLICY OF WWW.EVOLVEBEAUTY.CO.UK / WWW.ADAPTOLOGY.COM

This Website collects some Personal Data from its Users.

A OWNER AND DATA CONTROLLER

Laura Rudoe
Good Ventures Ltd.
24 Hertfordshire Business Centre
Alexander Road
London Colney
Herts AL2 1JG

Owner contact email: info@goodventures.co.uk

B TYPES OF DATA COLLECTED

Among the types of Personal Data that this Website collects, by itself or through third parties, there are: address; first name; last name; gender; phone number; email address; Cookies; Usage Data; company name; country; various types of Data; field of activity; website. 

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.

Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Website.

Unless specified otherwise, all Data requested by this Website is mandatory and failure to provide this Data may make it impossible for this Website to provide its services. In cases where this Website specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service. 

Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner. Any use of Cookies – or of other tracking tools – by this Website or by the owners of third-party services used by this Website serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.

Users are responsible for any third-party Personal Data obtained, published or shared through this Website and confirm that they have the third party's consent to provide the Data to the Owner.

C MODE, LEGAL BASIS AND PLACE OF PROCESSING THE DATA

C1 METHODS OF PROCESSING

The Owner will not transfer any Personal Data to any third party who does not expressly have the right to receive it under this Policy.  Data is not sold or licensed to anyone who is not involved in providing the Website’s services.

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.

The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

C2 LEGAL BASIS OF PROCESSING

The Owner will process Personal Data relating to Users on one of the following applicable bases:

  • provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
  • processing is necessary for compliance with a legal obligation to which the Owner is subject;
  • processing is necessary for the purposes of the legitimate interests pursued by the Owner.

In any case, the provision of Personal Data is a contractual requirement necessary to be able to provide products and service to Users. 

C3 PLACE

Other than in relation to Cookies or other tracking tools (for which see below), all Personal Data is processed at the Owner's operating offices in the UK, and all Data from outside the UK will be transferred in accordance with all protections required under relevant law, including GDPR. Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section.

C4 DATA TRANSFER OUTSIDE THE EU

The Owner is allowed to transfer Personal Data collected within the EU to the UK as well as other third countries (i.e. any country not part of the EU) only pursuant to a specific legal basis. 

C5 DATA TRANSFER FROM THE EU/SWITZERLAND TO THE UK

Data transferred to the UK at such time as it might be a third country will be undertaken (in the absence of any future adequacy decision) subject to the protections of the EU’s standard contractual clauses. A copy of this (if applicable) will be available from the Owner on request.  All Personal Data will be transferred only to the UK and not to any other country or third party other than as expressly described in this policy.  

D RETENTION TIME

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.

Therefore:

  • Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
  • Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

E THE PURPOSES OF PROCESSING

The Data concerning the User is collected to allow the Owner to provide its Services, as well as for the following purposes: Interaction with data collection platforms and other third parties, Analytics, Platform services and hosting, Remarketing and behavioral targeting, Handling payments, Interaction with external social networks and platforms, Interaction with live chat platforms, Contacting the User, Content performance and features testing (A/B testing), Displaying content from external platforms, Social features, Heat mapping and session recording and Data transfer outside the EU. 

Users can find further detailed information about such purposes of processing and about the specific Personal Data used for each purpose in the respective sections of this document.

F DETAILED INFORMATION ON THE PROCESSING OF PERSONAL DATA

Personal Data is collected for the following purposes and using the following services:

F1 ANALYTICS

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

F2 GOOGLE ANALYTICS (GOOGLE INC.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data collected: Cookies; Usage Data. 

Place of processing: US – Privacy Policy – Opt Out

F3 FACEBOOK ADS CONVERSION TRACKING (FACEBOOK PIXEL) (FACEBOOK, INC.)

Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on this Website. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.

Personal Data collected: cookies; usage data, first name, last name, location, email address, phone number. 

Place of processing: United States – Privacy Policy

F4 CONTACTING THE USER

CONTACT FORM (THIS WEBSITE)

By filling in the contact form with their Data, the User authorizes this Website to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

Personal Data collected: address; company name; country; email address; field of activity; first name; last name; phone number; various types of Data; website. 

MAILING LIST OR NEWSLETTER (THIS WEBSITE)

By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Website. Your email address might also be added to this list as a result of signing up to this Website or after making a purchase.

Personal Data collected: email address; first name; last name. 

PHONE CONTACT (THIS WEBSITE)

Users that provided their phone number might be contacted for commercial or promotional purposes related to this Website, as well as for fulfilling support requests.

Personal Data collected: phone number. 

CONTENT PERFORMANCE AND FEATURES TESTING (A/B TESTING)

The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of this Website.

F5 GOOGLE WEBSITE OPTIMIZER (GOOGLE INC.)

Google Website Optimizer is an A/B testing service provided by Google Inc.
Google may use Personal Data to contextualize and personalize the ads of its own advertising network.

Personal Data collected: Cookies; Usage Data. 

Place of processing: United States – Privacy Policy

F6 DISPLAYING CONTENT FROM EXTERNAL PLATFORMS

This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with them.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

F7 GOOGLE FONTS (GOOGLE INC.)

Google Fonts is a typeface visualization service provided by Google Inc. that allows this Website to incorporate content of this kind on its pages.

Personal Data collected: Usage Data; various types of Data as specified in the privacy policy of the service. 

Place of processing: United States – Privacy Policy

F8 YOUTUBE VIDEO WIDGET WITHOUT COOKIES (GOOGLE INC.)

YouTube is a video content visualization service provided by Google Inc. that allows this Website to incorporate content of this kind on its pages.
This widget is set up in a way that ensures that YouTube won't store information and cookies about Users on this Website unless they play the video.

Personal Data collected: Usage Data. 

Place of processing: United States – Privacy Policy.

F9 HANDLING PAYMENTS

Payment processing services enable this Website to process payments by credit card, bank transfer or other means. To ensure greater security, this Website shares only the information necessary to execute the transaction with the financial intermediaries handling the transaction.
Some of these services may also enable the sending of timed messages to the User, such as emails containing invoices or notifications concerning the payment.

F10 SAGE PAY (SAGE PAY EUROPE LIMITED)

Sage Pay is a payment service provided by Sage Pay Europe Limited.

Personal Data collected: various types of Data as specified in the privacy policy of the service. 

Place of processing: UK – Privacy Policy

F11 PAYPAL (PAYPAL INC.)

PayPal is a payment service provided by PayPal Inc., which allows Users to make online payments.

Personal Data collected: various types of Data as specified in the privacy policy of the service. 

F12 HEAT MAPPING AND SESSION RECORDING

Heat mapping services are used to display the areas of a page where Users most frequently move the mouse or click. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.

Some of these services may record sessions and make them available for later visual playback.

F13 HOTJAR HEAT MAPS & RECORDINGS (HOTJAR LTD.)

Hotjar is a session recording and heat mapping service provided by Hotjar Ltd.
Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

Personal Data collected: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service. 

Place of processing: Malta – Privacy Policy – Opt Out

F14 INTERACTION WITH DATA COLLECTION PLATFORMS AND OTHER THIRD PARTIES

This type of service allows Users to interact with data collection platforms or other services directly from the pages of this Website for the purpose of saving and reusing data.
If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service.

F15 TYPEFORM WIDGET (TYPEFORM S.L)

The Typeform widget is a service for interacting with the Typeform data collection platform provided by TYPEFORM S.L.

Personal Data collected: address; email address; first name; gender; last name; phone number; various types of Data as specified in the privacy policy of the service. 

Place of processing: Spain – Privacy Policy

F16 INTERACTION WITH EXTERNAL SOCIAL NETWORKS AND PLATFORMS

This type of service allows interaction with social networks or other external platforms directly from the pages of this Website. The interaction and information obtained through this Website are always subject to the User’s privacy settings for each social network. This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it. It is recommended to log out from the respective services in order to make sure that the processed data on this Website isn’t being connected back to the User’s profile.

F17 TWITTER TWEET BUTTON AND SOCIAL WIDGETS (TWITTER, INC.)

The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter, Inc.

Personal Data collected: Cookies; Usage Data. 

Place of processing: US – Privacy Policy

F18 FACEBOOK LIKE BUTTON AND SOCIAL WIDGETS (FACEBOOK, INC.)

The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc.

Personal Data collected: Cookies; Usage Data. 

Place of processing: US – Privacy Policy

F19 INTERACTION WITH LIVE CHAT PLATFORMS

This type of service allows Users to interact with third-party live chat platforms directly from the pages of this Website, for contacting and being contacted by this Website support service.
If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. Moreover, live chat conversations may be logged.

F20 REAMAZE WIDGET (REAMAZE)

The Reamaze Chat Widget is a service for interacting with the Reamaze live chat platform provided by Reamaze..

Personal Data collected: Cookies; Usage Data. 

Place of processing: United States – Privacy Policy

F21 PLATFORM SERVICES AND HOSTING

These services have the purpose of hosting and running key components of this Website, therefore allowing the provision of this Website from within a unified platform. Such platforms provide a wide range of tools to the Owner – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

F22 SHOPIFY (SHOPIFY INC.)

Shopify is a platform provided by Shopify Inc. that allows the Owner to build, run and host an e-commerce website.

Personal Data collected: various types of Data as specified in the privacy policy of the service. 

Place of processing: Canada – Privacy Policy

F23 REMARKETING AND BEHAVIORAL TARGETING

This type of service allows this Website and its partners to inform, optimize and serve advertising based on past use of this Website by the User. This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity.  In addition to any opt out offered by any of the services below, the User may opt out of a third-party service's use of cookies by visiting the Network Advertising Initiative opt-out page.

F24 FACEBOOK REMARKETING (FACEBOOK, INC.)

Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Website with the Facebook advertising network.

Personal Data collected: Cookies; Usage Data. 

Place of processing: US – Privacy Policy – Opt Out

F25 GOOGLE ADS REMARKETING (GOOGLE INC.)

Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google Inc. that connects the activity of this Website with the Google Ads advertising network and the DoubleClick Cookie.

Users can opt out of Google's use of cookies for ads personalization by visiting Google's Ads Settings.

Personal Data collected: Cookies; Usage Data. 

Place of processing: US – Privacy Policy – Opt Out

F26 REMARKETING WITH GOOGLE ANALYTICS 

Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from that connects the tracking activity performed by Google Analytics and its Cookies with the Google Ads advertising network and the Doubleclick Cookie.

Personal Data collected: Cookies; Usage Data. 

Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy

F27 FACEBOOK CUSTOM AUDIENCE (FACEBOOK, INC.)

Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Website with the Facebook advertising network.

Personal Data collected: Cookies; email address. 

Place of processing: United States – Privacy Policy – Opt Out

F28 SOCIAL FEATURES

INVITING AND SUGGESTING FRIENDS (THIS WEBSITE)

This Website may use the Personal Data provided to allow Users to invite their friends - for example through the address book, if access has been provided - and to suggest friends or connections inside it.

Personal Data collected: various types of Data. 

F29 FURTHER INFORMATION ABOUT PERSONAL DATA

KLAVIYO

Provider: Klayivo Purpose: Managing contacts and sending messages
Personal Data collected: Email address
Privacy Policy: Klaviyo is an email address management and message sending service. By registering for the mailing list during checkout on our website or by using a sign up form, the User’s email address and first name will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Website. We also ask users to optionally provide details of their skin type and skin concern to enable us to send them content more relevant to them. 

BRIGHTPEARL

Provider: Brightpearl
Purpose: Providing the user with services or goods. Personal Data collected: Contact details: name, address, email address, telephone and product purchase history.
Privacy Policy: The Personal Data collected are used to provide the User with services or to sell goods, including payment method and delivery. 

G THE SERVICE IS NOT DIRECTED TO CHILDREN UNDER THE AGE OF 13

Users declare themselves to be adult according to their applicable legislation. Minors may use this Application only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use this Application. 

H USER TESTER PANEL

The Personal Data collected are used to enable us to select users for a product test.

The Personal Data collected to complete the payment may include their name, email, telephone and postal address, their skin type, skin concerns and previous history of use of evolve products. 

I SELLING GOODS AND SERVICES ONLINE

The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

J THE RIGHTS OF USERS

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following:

  • Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
  • Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.
  • Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
  • Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
  • Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it. 
  • Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner.
  • Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User's consent, on a contract which the User is part of or on pre-contractual obligations thereof.
  • Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

K DETAILS ABOUT THE RIGHT TO OBJECT TO PROCESSING

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document. 

HOW TO EXERCISE THESE RIGHTS

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month.

L COOKIE POLICY

This Website uses Cookies. To learn more and for a detailed cookie notice, the User may consult the Cookie Policy.

M ADDITIONAL INFORMATION ABOUT DATA COLLECTION AND PROCESSING

LEGAL ACTION

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Website or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities. 

N ADDITIONAL INFORMATION ABOUT USER'S PERSONAL DATA

In addition to the information contained in this privacy policy, this Website may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request. 

O SYSTEM LOGS AND MAINTENANCE

For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (System logs) use other Personal Data (such as the IP Address) for this purpose. 

P INFORMATION NOT CONTAINED IN THIS POLICY

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document. 

Q HOW “DO NOT TRACK” REQUESTS ARE HANDLED

This Website does not support “Do Not Track” requests. To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies. 

R CHANGES TO THIS PRIVACY POLICY

The Owner reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page and possibly within this Website and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom. 

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required. 

S DEFINITIONS AND LEGAL REFERENCES 

PERSONAL DATA (OR DATA)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

USAGE DATA

Information collected automatically through this Website (or third-party services employed in this Website), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

USER

The individual using this Website who, unless otherwise specified, coincides with the Data Subject.

DATA SUBJECT

The natural person to whom the Personal Data refers.

DATA PROCESSOR (OR DATA SUPERVISOR)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

DATA CONTROLLER (OR OWNER)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the Owner of this Website.

THIS WEBSITE (OR THIS APPLICATION) 

The means by which the Personal Data of the User is collected and processed.

SERVICE

The service provided by this Website as described in the relative terms (if available) and on this site/application.

EUROPEAN UNION (OR EU) 

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area. 

COOKIES

Small sets of data stored in the User's device.

T LEGAL INFORMATION

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This privacy policy relates solely to this Website, if not stated otherwise within this document.

Latest update:  21st December, 2020